NO CLE - Google and Your Practice: Google Reviews, SEO and Google My Business (GMB)

Ranking on Google is perhaps the most important thing you can do to market your law firm. In this presentation, we’ll dig into how PPC (Google paid ads) complement your SEO (search engine optimization), social media and email marketing; how connecting your paid ads to your Google My Business (GMB) listing helps get your practice in front of more prospective clients; how search terms in paid ads are an invaluable source of information on consumer behavior and intent; and how geo-scheduling ads down to the zip code and overlaying such demographics as age, income and audience can help make sure your ads reach the right people. This session will also explain the intricacies of Google Ads rebranding from AdWords, including YouTube and more than 2 million websites in the Google Display Network.