NO CLE - How to Attract Clients and Referrals in a Down Market: Advice from a Law Firm Marketing Expert

Commercial chapter 11 has suffered double-digit percentage decreases in in the number of filings in each of the past three years. This plenary session will be conducted by a law firm marketing expert, who will provide advice on obtaining market share in a down market. Jim Durham, chief marketing and business development officer at Littler Mendelson and author of The Essential Little Book of Great Lawyering and The Law Firm Marketer’s Guide to Survival, will provide marketing advice, including getting known, getting referrals, maximizing client satisfaction and increasing profit.