Consumers are utilizing retail clinics, urgent care centers, ambulatory surgery centers, concierge services and freestanding ERs to get medical care when and where they want it. The healthcare marketplace is forcing providers to rethink their business models beyond the four walls of traditional healthcare facilities. The new reality is that healthcare is taking on a consumer-centric, technology-enabled retail model, in the name of improving outcomes and lowering costs. This panel will explore how to create a Consumer Brand Experience in today's evolving healthcare marketplace.
